Can JDate com Pull Enough Weight?

JDate com has been a favorite site for singles to place Jewish personals dating ads and meet each other for some time now. Yet this dating site was one of those that lost subscribers in recent months, meaning that its parent company, Spark Networks, suffered a loss of profits in the first half of 2009. The company owns a long list of dating sites, like American Singles, Christian Mingle, and others that target particular ethnic or social groups. But the dating sites like www.jewishmingle.com and www.jdate.com (with sites in the U.S., the UK, France, and Israel), have always brought in most of the company's income.

The reason for the reduction of profits from www.jdate.com and the other Jewish personals dating sites might stem partly from the economic downturn that has affected much of the world in recent months. Yet that can't be the whole story, since all of the other networks, including www.americansingles.com, www.catholicmingle.com, and so on, turned a slight profit. So perhaps there was a flaw inherent in the Jewish dating internet sites themselves that contributed to their losing subscribers and, therefore, income for the company.

This is likely the case. JDate com, while beloved by many people, had been regarded as rather "clunky" for some time. It was possible that if people started thinking of cutting expenses here and there in response to the slow economy, then membership on a website that was harder to navigate than others might have ended up on the list. This is what Spark Networks appears to believe, since it rolled out a "face lift" for www.jdate.com just in time for the summer of 2009. The site now includes a more modern design, enhanced search features, a blog, a video section and new profile pages.

Spark Networks CEO Adam Berger frankly admits that even with the small profits turned by all the other dating websites owned by the company, the Jewish online dating sites still bring in the "lion's share" of the profits. So while the company can be pleased that the other sites are contributing to the income of Spark Networks, it's obviously imperative for them that the Jewish sites continue to pull their weight. With the recent revamping of the JDate com site, the company clearly hopes that its fortunes will turn around again.

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