Excellent Considerations On How Redken Hair Products Could Get Virtual

Just as there appears to be no restriction to the variety of apps that one could dream up for that iphone, there appears to be no limit either when it comes to the field of video games for your video console. While many of these applications are certainly "out there," a number of the most recent video game titles are also rather strange. Underlining this point, redken hair products have fairly recently come out with their own video game, manufactured for that Wii console. The adventure seeks to expose young girls to hairstyling -- along with their particular proprietary hair products at the same time, of course.

Redken, owned by L’Oreal, has joined with a videogame publisher to manufacture a simulation game referred to as Busy Scissors. Generally, Redken would like to stamp their particular authority on the market by uncovering there is, as they say, a "Redken way to do it." The overall game encourages players to imagine they own a hair salon based in Hollywood. Gamers have to cater to a really eclectic clientèle and acquire specific points within the online game for using suitable techniques when cutting, colouring and washing.

Essentially, here is the first online game of this category which seeks to motivate children to become hairstylists. Redken is quite conscious that superstore hair product prices are beginning to water down the strength of the specialist marketplace and this is really a way of attempting to right the ship. Redken products are essentially only available in salons and spas.

While it's not clear how much cash the corporation essentially committed to the actual support of the game, Redken is driven to introduce the video game consoles to many of their locations. Therefore, those waiting around in line at one of their more than 110,000 professional salons worldwide will be able to connect to a Wii and have fun playing the Busy Scissors game.

Marketing and advertising analysts recognise that brand name visibility linked to new media objects including video gaming has definite and quantifiable benefit. The organisation advocates how the position of the Redken brand name validates the practical experience for the game player. It remains to be seen exactly how tough it will be in order to persuade the younger girls to actually play a console game, though. Missing from the campaign is the all-important social media factor, which would certainly have helped to attract pals to any network environment.

This may be a daring departure for Redken while they seek to improve their market share in a competitive world. While the firm is probably the biggest in the market, they have not been previously famous for thinking so far outside the box, maybe. Other rivals, such as Tigi hair products, however have. Currently, tigi shampoo can be purchased in a range of cool brands together with eye-catching styles and also displays. This business has undoubtedly infused a trendy, hip and socially appropriate aspect to the previously staid realm of hair products.

There is certainly no sign of other business frontrunners busting away from their standard packaging approach. Paul Mitchell shampoo remains the most well-known in the business and pulls heavily upon its standing in the industry with regard to quality and leadership.